A live-looking app page sells better than an empty one. Two tabs in the PWA form are all about this: on the Comments tab you hand-build reviews with star ratings and likes, and on the Similar tab you show a selection of your other PWAs below the app. The first builds visitor trust, the second funnels traffic between your apps.
Both tabs live inside the PWA edit form, so everything you set up here is saved only after you click Save in the app form.
The Comments tab is a showcase of reviews that will appear on the PWA page. You fill it in entirely yourself: author name, date, rating, likes, and text. This makes the page look as if the app has already been installed and discussed by thousands of people.
Each review is a separate "Comment N" block. The order of blocks in the list = the order of reviews on the page. On the right of every block sits the developer reply: its own author, date and text. Replies are optional, but a couple of lines "from the studio" under the reviews make the page more believable.
Reviews belong to each language
Above the list sit the same language chips as on the "Description" tab: reviews belong to the selected language, not to the app as a whole. Once you add languages, fill the reviews in for each one (or translate them with the sparkles button next to the chips). Deleting a language takes its reviews with it. More about languages - in "Storefront design".
Click the green plus button at the top right - a new "Comment" block appears.
Fill in the review: upload an avatar (click the upload area - the preview appears right away), enter the author, the text, and, if you like, adjust the rating and likes. A new review comes with a rating of 5 and zero likes by default - you can leave it as is.
Repeat for the other reviews and click Save in the PWA form.
You can add as many reviews as you want. To remove an extra one, click the red trash button in the block header, and it will disappear entirely along with its avatar.
Next to the plus there is a second button - with a sparkle. It opens the Generate comments with AI window: set Count (1 to 50 reviews), Language (the tab's current language is filled in), optionally App / product context (what the app is about, so the reviews stay on topic), Tone and the rating range Rating from / Rating to. The Developer replies switch adds studio answers to the generated reviews - the very ones shown on the right of each block. Generate Comments appends ready-made reviews to the end of the list - with names, ratings, likes and text. All that's left is to look through them, adjust if needed, add avatars and click Save.
A connected model is required
The button works once an administrator has connected a language model in Settings (the AI Generation section). Otherwise the panel replies that generation is unavailable - reviews can still be written by hand.
The date has a Date type switch, and it is the most useful field on the tab:
Date - you pick a specific day in the calendar. It stays that way forever, no matter what day it is on the visitor's device.
Macros - the date is calculated relative to the moment the visitor opens the page. When you switch, the macro {date-0d} is inserted into the field: the number sets the offset in days back (0d - today, 3d - three days ago, and so on).
Reviews that never go stale
Set it to Macros, and the visitor will always see "yesterday" or "3 days ago" instead of a dusty date from two years back. Spread the reviews across different offsets (0d, 2d, 5d, 12d) - and the feed looks natural, as if it's being written right now. Date is needed less often - when it's important to tie a review to a specific day.
The Similar tab builds a "similar apps" block below the app - a selection of your other PWAs. It's a simple way to cross-link apps to each other: a visitor who didn't install one may take an interest in a neighboring one, so you don't lose traffic.
In the PWAs field, open the dropdown and check the apps you need - the selection is multiple, and each checked item drops straight into the list below.
In the list, drag the rows into the order you want - grab them by the up-down arrows button on the left. The visitor sees the similar apps in this same order.
Click Save in the PWA form.
Each row shows the app's icon and its name. The link-arrow button next to it opens that app in a new tab - handy for taking a quick look at it without leaving the form. The red trash button removes the app from the selection; the app itself doesn't go anywhere, it just stops showing up in this block. The mobile preview alongside shows right away how the selection lands on the storefront - a "Similar games" block below the reviews.
Every row in the selection carries a Parent offer switch. It decides where a visitor who reaches the neighbouring app from this block ends up:
off - the neighbour works on its own and leads to its own offer;
on - the neighbour hands the visitor the offer of this, the parent app.
The second mode is for when the neighbouring PWAs are decoy storefronts for one and the same setup: you show the person another app but monetise them with the same offer the parent's postbacks and metrics are wired to.
The selection is saved together with the PWA
The composition and order of similar apps are saved when you save the form. If you didn't touch anything on this tab, saving won't affect it - the selection stays as it was.
Comments and Similar
A live-looking app page sells better than an empty one. Two tabs in the PWA form are all about this: on the Comments tab you hand-build reviews with star ratings and likes, and on the Similar tab you show a selection of your other PWAs below the app. The first builds visitor trust, the second funnels traffic between your apps.
Both tabs live inside the PWA edit form, so everything you set up here is saved only after you click Save in the app form.
Comments
The Comments tab is a showcase of reviews that will appear on the PWA page. You fill it in entirely yourself: author name, date, rating, likes, and text. This makes the page look as if the app has already been installed and discussed by thousands of people.
Each review is a separate "Comment N" block. The order of blocks in the list = the order of reviews on the page. On the right of every block sits the developer reply: its own author, date and text. Replies are optional, but a couple of lines "from the studio" under the reviews make the page more believable.
Reviews belong to each language
Above the list sit the same language chips as on the "Description" tab: reviews belong to the selected language, not to the app as a whole. Once you add languages, fill the reviews in for each one (or translate them with the sparkles button next to the chips). Deleting a language takes its reviews with it. More about languages - in "Storefront design".
How to add a review
You can add as many reviews as you want. To remove an extra one, click the red trash button in the block header, and it will disappear entirely along with its avatar.
Generate reviews with AI
Next to the plus there is a second button - with a sparkle. It opens the Generate comments with AI window: set Count (1 to 50 reviews), Language (the tab's current language is filled in), optionally App / product context (what the app is about, so the reviews stay on topic), Tone and the rating range Rating from / Rating to. The Developer replies switch adds studio answers to the generated reviews - the very ones shown on the right of each block. Generate Comments appends ready-made reviews to the end of the list - with names, ratings, likes and text. All that's left is to look through them, adjust if needed, add avatars and click Save.
A connected model is required
The button works once an administrator has connected a language model in Settings (the AI Generation section). Otherwise the panel replies that generation is unavailable - reviews can still be written by hand.
Date: fixed or "always fresh"
The date has a Date type switch, and it is the most useful field on the tab:
{date-0d}is inserted into the field: the number sets the offset in days back (0d- today,3d- three days ago, and so on).Reviews that never go stale
Set it to Macros, and the visitor will always see "yesterday" or "3 days ago" instead of a dusty date from two years back. Spread the reviews across different offsets (
0d,2d,5d,12d) - and the feed looks natural, as if it's being written right now. Date is needed less often - when it's important to tie a review to a specific day.Similar
The Similar tab builds a "similar apps" block below the app - a selection of your other PWAs. It's a simple way to cross-link apps to each other: a visitor who didn't install one may take an interest in a neighboring one, so you don't lose traffic.
How to build a selection
Each row shows the app's icon and its name. The link-arrow button next to it opens that app in a new tab - handy for taking a quick look at it without leaving the form. The red trash button removes the app from the selection; the app itself doesn't go anywhere, it just stops showing up in this block. The mobile preview alongside shows right away how the selection lands on the storefront - a "Similar games" block below the reviews.
Parent offer
Every row in the selection carries a Parent offer switch. It decides where a visitor who reaches the neighbouring app from this block ends up:
The second mode is for when the neighbouring PWAs are decoy storefronts for one and the same setup: you show the person another app but monetise them with the same offer the parent's postbacks and metrics are wired to.
The selection is saved together with the PWA
The composition and order of similar apps are saved when you save the form. If you didn't touch anything on this tab, saving won't affect it - the selection stays as it was.